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the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

Bonnie the Strawberry! Chew on This! Easy-hold silicone teether 3m+ textures soothe sore gums Bonnie the Strawberry! Bid farewell to teething troub...

Wrap your little loves in LollyBanks' soft 100% cotton muslin swaddles! Our 47x47 blankets provide cozy comfort from newborn to toddler. Perfect fo...

Wrap your little one in our cozy cotton swaddles for a snug and secure fit. This versatile 100% muslin blanket is perfect for newborns and toddlers...

Annie the Avocado and Bonnie the Strawberry Itzy Pals join your little one as the most playful (& cutest!) pals on the block! Includes soft plu...

Taggies was born over a decade ago when a 2 MOMS noticed their child’s fascination with satin tags. This idea blossomed into a world of treasured p...

Our rattlesnake moccasins look amazing, and they won't bite. Sizing: US 2 (0-6 Months, 3.75" Sole). US 3 (3-6 Months; 4.125" Sole) US 4 (6-12 Mon...

A simple and modern hand-tied bow made out of a high-quality, faux leather are the perfect size for those little newborns Each bow measures approxi...

A sweet and simple bow made out of a high-quality felt or faux leather and are the perfect size for those tiny newborns. Each bow measures approxim...

Introducing your new favorite product. Is it a toy? A teether? A link? Yes, it is. It’s pretty much magic what our Happy Links can do. We took the ...

The Give Back Buddy collection was designed for gifting – every unique animal has a custom gift tag and celebratory phrase.  Featuring a plush fri...

The Give Back Buddy collection was designed for gifting – every unique animal has a custom gift tag and celebratory phrase.  Featuring a plush fri...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...