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the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

* SOFT AND COZY SWADDLING BLANKET - Wrap your little loves in LollyBanks extra soft 100% cotton muslin swaddles to make your baby feel safe and sec...

Cooper the Cactus! Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offer...

Wrap your little loves in LollyBanks' soft 100% cotton muslin swaddles! Our 47x47 blankets provide cozy comfort from newborn to toddler. Perfect fo...

Meet Billie the Bunny, named after the real Itzy Ritzy team's own little ones! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured rib...

Annie the Avocado and Bonnie the Strawberry Itzy Pals join your little one as the most playful (& cutest!) pals on the block! Includes soft plu...

Taggies was born over a decade ago when a 2 MOMS noticed their child’s fascination with satin tags. This idea blossomed into a world of treasured p...

A simple and modern hand-tied bow made out of a high-quality, faux leather are the perfect size for those little newborns Each bow measures approxi...

A sweet and simple bow made out of a high-quality felt or faux leather and are the perfect size for those tiny newborns. Each bow measures approxim...

Introducing your new favorite product. Is it a toy? A teether? A link? Yes, it is. It’s pretty much magic what our Happy Links can do. We took the ...

The Give Back Buddy collection was designed for gifting – every unique animal has a custom gift tag and celebratory phrase.  Featuring a plush fri...

The Give Back Buddy collection was designed for gifting – every unique animal has a custom gift tag and celebratory phrase.  Featuring a plush fri...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...